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So use these formulas to revise your testimonials (and make sure you get sign-off from your clients). Short testimonials are great to pepper among the lengthier ones. (This is called an open loop; you’ll see more about that in the subject line area of this copywriting formula guide.)Although the schedule of email delivery isn’t expressed, what’s interesting about this formula is that its creators Bomb Bomb recommend including in each email a video featuring the person handing your new customer’s account.
But be careful: all of your testimonials should be meaty, and you should never sacrifice specificity and storytelling just to get a shorter testimonial. The quotes are obvious – but the “unattributed quote” option is particularly useful. So if you can put an important marketing message in “quotes”, you may get more eyes on your subject line. So rather than write a “tldr” or summary-style subject line (which is generally crap for emails except when it’s a subject line for a promotion or it touches on scarcity and/or urgency), you’d give a fraction of the story, like any of these subject line formulas will do for you: You can then open a new loop with the body of your email, compelling the reader to click to close the loop or bringing the reader back tomorrow to read your loop-closing follow-up email.
It covers everything from how to get started to proper profile and messaging etiquette in today’s online dating world.
Any question you’ve had about how to approach dating is about to get answered by this one-stop, all-you-need-to-know, ultimate online and app dating guide.