Bieber was a presenter at the 52nd Annual Grammy Awards on January 31, 2010.
He was invited to be a vocalist for the remake of "We Are the World" (a song written by Michael Jackson and Lionel Richie) for its 25th anniversary to benefit Haiti after the earthquake.
Like every teenage boy, I'm dealing with it and I have the best vocal coach in the world.
[...] Some of the notes I hit on "Baby" I can't hit any more.
Reid signed Bieber to Island Records in October 2008 (resulting in a joint venture between RBMG and Island Records) and appointed Hicks as executive Vice-President of Def Jam, where he could manage Bieber's career at the label.
His first release, an extended play entitled My World, was released on November 17, 2009.
It topped the box office with an estimated gross of .4 million on its opening day from 3,105 theatres.
His fourth studio album Purpose was released in November 2015, spawning three number one singles: "What Do You Mean? Following the release of Purpose, Bieber was featured on several successful collaborations, including "Cold Water", "Let Me Love You", "Despacito (Remix)", and "I'm the One". Mallette posted a video of the performance on You Tube for their family and friends to see.
She continued to upload videos of Bieber singing covers of various R&B songs, and Bieber's popularity on the site grew.
In July 2010, it was reported that Bieber was the most searched for celebrity on the Internet.
In April 2010, the singer discussing his vocals remarked, "It cracks.