Global dating revolution

He: I was also the carom king of my college :)She: Ha ha (number)How do I love thee? I love thee to the level of every day's most quiet need. And that amounts to a roughly billion worldwide market. And India is among its top five growing markets, the largest in Asia, attracting over 14 million swipes each day from young, savvy 19- to 25-year-old Indians, according to Taru Kapoor, India head, Tinder Inc.

Nearly six per cent of web users currently use a dating app, according to research firm Global Web Index.

But I find a lot of men here think it's casual hook-up..

Although a lot of girls share profiles of men with friends and keep them informed about who they are dating and where. Single and new to a city, she has taken to dating apps to perk up her social life. Hanging out is just on the basis of physical attraction, either as Friends With Benefits or for casual sex. "In the West, dating means a romantic plan with another person or maybe courtship.

If love is humanity's oldest question, what makes the heart go pit-a-pat in the second decade of the 21st century is a device that can fit into your pocket, connect to the wonderful World Wide Web through a bit of disruptive technology called mobile internet, download a myriad of computer programs-apps or applications-deliver a wealth of real-time services, depending on where you are and what you want: say, hail a taxi, shop online and, yes, match you to a partner of your choice.

But they just couldn't think of a name that would describe what they had in mind.

A SEISMIC EXPLOSIONThe business of love is exploding.

With the seismic explosion of dating apps-worldwide and in India-200,000 years of human history stand poised to solve the mystery of that elusive and essential emotion, this thing called love.

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Ask the girls what sort of man they are looking for, and pat comes the reply: "Anyone who puts up a photograph shirtless or with six-pack abs is out." Amidst peals of laughter, they list their preferences: humour, confidence, well-spoken and, yes, "easy on the eye".

And Truly Madly, India's first dating app, was born in February 2014.

Exactly around that time, 2,000 km away in Bangalore, serial entrepreneur Sumesh Menon was burning the midnight oil.

We are now friends." Do their parents know about their experiment with dating apps? "What happens to the shared comfort of caste, class, religion, culture and language if generation-next happily meets, greets and does more with complete strangers," says Ranjana Kumari, director of the Centre for Social Research, Delhi, who has studied 3,200 matrimonial ads published since the 1960s.

People like them form 55 per cent of the brave new world of dating apps, whispers an executive of the dating app company that has invited them to share ideas and insights on love in the time of apps. I got 13-14 matches in 15 minutes," says one girl, flicking her ponytail. We spoke for 5-6 days, exchanged numbers, found common friends, checked each other's Facebook profiles and then went out for coffee. As young Indians start playing with the play stores on their mobile phones, bursting with dating and match-making apps, years and years of safety nets built around the social space for love, romance and matrimony have started sprouting holes.

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