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In the late 1980s, Jeffries taught workshops, promoted a collection of neuro-linguistic programming (NLP) techniques called "speed seduction" (SS), and published a short book of his techniques, How to Get the Women You Desire into Bed.Other exponents established themselves in roughly the same era, but lacked contacts with each other.A pickup artist (commonly abbreviated PUA) is a person who practices finding, attracting, and seducing sexual partners.Such a person purportedly abides by a certain system deemed effective by that community in their attempts to seduce partners.In 1994, Lewis De Payne, then a student of Jeffries, founded the newsgroup alt.(ASF), The first commercially successful seduction/pick up book was a manual by Tariq Nasheed (also known as King Flex) entitled The Art Of Mackin, which was released in 2000.Tariq Nasheed went on to write several other seduction/dating books such as The Mack Within: The Holy Book Of Game and The Elite Way:10 Rules Men Must Know In Order To Deal With Women.

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Members of the community are often referred to as "pickup artists" (PUA).The use of pickup in this context, slang for making a casual acquaintance with a stranger in anticipation of sexual relations, was popularized by the 1970 book How to Pick Up Girls by Eric Weber, More recent works of pickup artist culture include Neil Strauss's book, The Game: Penetrating the Secret Society of Pickup Artists, and the 2007 VH1 reality television series, The Pickup Artist, starring the pickup artist Mystery.The pickup artist Roosh V has self-published 14 books describing techniques for seducing women.Members aim to improve their seductive capabilities through the development of various lifestyles.The culture surrounding pickup has spawned an entire industry servicing those who want to improve their social and seduction skills with consultations and in-field training.

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